Goodhew Enters Partnership with Sanita Clogs, Inc.
Chattanooga, TN – June 11, 2009 – Goodhew, LLC, a leading designer and marketer of lifestyle, high‐performance socks and fine‐apparel accessories, announces today a partnership with Sanita Clogs Inc, the US division of the original Danish clog maker Sanita Footwear A/S. This relationship couples socks knit with the highest quality materials with Sanitas’ distinguished European craftsmanship to offer a complete footwear experience epitomizing comfort and fashion. The Sanita Collection by Goodhew will consist of women’s Merino Wool/Bamboo socks.
“We are very excited about this relationship,” notes Jim Markley, co‐founder and partner of Goodhew. “We have assembled a line of beautifully designed socks that offer polish and performance that directly parallels the custom quality and fashion savvy of the Sanita clog. Each sock is made with the finest performance yarns and is packed with features that ensure optimal comfort and wearing enjoyment.”
“Sanita Clogs, Inc. is extremely excited about it’s new partnership with Goodhew,” states President and CEO, Gene Kunde, “we believe their craftsmanship and product offering are a perfect complement to our products,” Kunde concluded.
The Sanita Collection, made with Goodhew’s custom manufactured Merino Wool/Bamboo yarn, will debut at this summers’ Outdoor Retailer Tradeshow in late July. The complete line of Goodhew socks can be previewed at booth 29180w. The Sanita Collection will be available at retail October 1, 2009.
About Goodhew
Goodhew socks, styled and constructed for the 21st century, employ the perfect blend of high‐performance materials and superb design. Made from Merino and alpaca wool, bamboo, and EcoCoolMax™, the socks include spandex for perfect fit, flat toe seams for unsurpassed comfort, and additional comfort enhancing features. The result: Goodhew socks are at home on all kinds of terrain, whether it’s the Appalachian Trail or the urban office. www.goodhew.us.com
About Sanita Clogs, Inc.
Sanita Clogs, Inc. is the US division of the original Danish clog maker Sanita Footwear A/S. Headquartered in Southern California, the Company is the exclusive distributor of the handcrafted European made Sanita products to premium footwear retailers across the US. Sanita’s inspiration is based on the Danish word “hygge”, translated to mean “making everything cozy”. Utilizing innovative designs and precise standards, the Company provides clogs that are comfortable and the latest in fashion. Sanita clogs have been awarded the “Seal of Acceptance” by the APMA (American Podiatric Medical Association) for its quality and comfort. Today, Sanita distributes its footwear in over 40 countries around the world. www.sanitaclogs.com
Contact:
Coral Darby / Darby Communications
coral@darbycommunications.com
828.254.0914 / 828.230.0170 (mb)
Stephanie Austin / Sanita Clogs, Inc.
Stephanie.a@sanitaclogs.com
951.216.6988 / 951.551.2935 (mb)
